5 Simple Marketing Tips to Save Your Home Service Business From Slow Season
Winter can be a tough time for home service businesses, especially if your work slows down as the temperatures drop. Without a steady stream of leads, it can feel like layoffs or even shutting down for the season are inevitable. But it doesn’t have to be that way. With a few practical and easy-to-implement marketing tips, you can keep your business running, attract new clients, and avoid the winter slump.
Here are five tips you can start using right now to keep your business thriving all winter, even if you’re new to marketing.
1. Create Winter-Ready Service Packages That Solve Real Problems
Think about the services people need most in winter and bundle them into one easy-to-understand package. Winter packages make it simpler for customers to book, and they help you meet the season’s unique needs all at once. This strategy works especially well if you handle heating, plumbing, roofing, or any kind of winter prep work.
How to Do It:
1. Make a list of your services that are most useful in winter. For example, if you’re in HVAC, this could be a heating tune-up and inspection.
2. Combine these services into a “Winter Maintenance Package” and offer it at a slightly discounted rate to make it attractive.
3. Spread the word on your social media, website, or even by email. Let people know why winter is the best time to get these services done.
Example:
If you’re a general contractor, create a “Winter Home Safety Package” that includes roof inspection, sealing windows, and insulating doors. Offer this package as a way for homeowners to protect their property from the cold—something they’ll appreciate when it’s freezing outside!
2. Use a Simple Discount or Promotion to Draw in New Customers
Everyone loves a deal, and offering a small discount or special promotion can give customers the nudge they need to book with you right now. This is especially helpful for bringing in new customers who haven’t worked with you before. Even a small discount on a winter service can make a big difference.
How to Do It:
1. Think of a small discount you can offer, like 10% off a winter service or $50 off for first-time customers.
2. Run this promotion on social media, add it to your website, and mention it in any customer emails.
3. Use clear, simple messaging like “Winter Special: Save 10% on Heating Services!”
Example:
A roofing company could promote a “Winter Roof Check” with $50 off for first-time customers. This not only brings in new business but also introduces customers to your quality of work, potentially leading to more projects in the future.
3. Send Simple, Helpful Emails to Past Clients
Email marketing doesn’t have to be complicated, but it can be incredibly effective. If you have a list of past clients, send them a quick email reminding them of a seasonal service that would benefit them this winter. You don’t need fancy software or complicated wording—just reach out and let them know you’re there to help.
How to Do It:
1. Write a friendly, simple email that tells your past clients about your winter services. Be clear about why these services matter and how they can help keep their home safe or comfortable in winter.
2. Make it easy for them to book by including your phone number or a link to schedule a call.
Example:
“Hi [Client’s Name], as winter gets closer, it’s the perfect time to check your heating system. We’re offering a Winter Heating Check-Up for just $99 to keep you warm and safe this season. Reply to this email to book, or call us at [Your Phone Number]!”
4. Use Social Media to Post Seasonal Tips and Show Your Expertise
Social media doesn’t have to be complicated. Even one or two posts a week can make a difference. Use this time to share helpful winter tips related to your services, like “How to Prevent Frozen Pipes” or “Why a Heating System Check Is Important.” This positions you as an expert and keeps you visible to customers who might need your services.
How to Do It:
1. Pick a few topics related to winter, such as preparing a home for cold weather or energy-saving tips.
2. Write a few quick posts sharing these tips, and include a line at the end that encourages people to contact you if they need help.
3. Don’t overthink it! Even a simple tip with a picture of your work can make an impact.
Example:
If you’re a plumber, post something like, “Did you know that insulating pipes can prevent costly burst pipes in winter? Call us to help winterize your plumbing and avoid the headache!”
5. Follow Up with Loyal Customers and Offer a Small Reward for Their Support
Your past customers are one of your greatest assets. They know your work, and they’re more likely to trust you again. By reaching out with a thank-you email or a loyalty offer, you remind them of your services and give them a reason to come back this winter.
How to Do It:
1. Make a list of customers you’ve served in the last year. Send them a friendly email thanking them for their past business.
2. Include a special winter offer or a discount as a “thank you” for their loyalty.
3. Be personal in your message—let them know you appreciate their support.
Example:
“Thank you for trusting us with your home projects! As a token of our appreciation, we’re offering our loyal customers a 15% discount on all winter services. Call us to book and stay warm this season!”
Don’t Let Slow Season Stop Your Business
Winter doesn’t have to mean a drop in business. By using these simple, actionable marketing tips to avoid slow seasons, you can keep your home service business running strong, avoid layoffs, and even attract new clients. From offering seasonal packages to keeping in touch with loyal customers, these strategies are easy to implement, even if you’re new to marketing.
Need some extra help? Schedule a 15-minute discovery call with us today to discuss more ways to keep your business thriving through the winter. Click here to get started.