Are Google LSAs Worth It for Restoration Companies?
A complete guide to Google Local Service Ads for restoration contractors.
If you’re running a restoration company and wondering whether Google Local Service Ads (LSAs) are worth your time and budget, you’re not alone.
It’s a question we hear regularly:
“Do LSAs actually bring in good leads?”
“Are they better than PPC?”
“Is the setup process even worth the hassle?”
Short answer: Yes — if they’re done right.
LSAs can be a low-risk, high-return lead source, but like anything else in digital marketing, the results come from proper strategy, optimization, and responsiveness.
In this article, we’ll break down:
What Are Google Local Service Ads (LSAs)?
Google LSAs are pay-per-lead ads that appear at the very top of the search results — above both PPC ads and the map pack.
They show a short profile for your business:
The best part?
You only pay when a qualified lead actually contacts you directly.
Unlike traditional PPC, where you pay per click (even from curious browsers), LSAs charge per connected call or message.
What Kind of Results Can Restoration Companies Expect from LSAs?
From the restoration campaigns we’ve run, here’s what we consistently see:
One client received 40 LSA leads in a single month. They closed 28 of them at an average job value of $3,500 — that’s $98,000 in revenue from a $1,900-7,000 ad spend.
These are exclusive leads — not shared across multiple contractors like with HomeAdvisor or Angi.
LSA Setup: What You Need to Get Started
The setup process is straightforward, but it does require accurate documentation and full verification
Google LSA Requirements:
The process typically takes 7–14 days, depending on how quickly you submit required info and whether any documentation mismatches occur.
Pro Tip: Make sure your business name and address exactly match what’s listed on your Google Business Profile. Inconsistencies will delay approval.
Key Ranking Factors for Google LSAs
Once your LSA account is live, your ad placement isn’t determined by budget alone. Google ranks LSAs based on several performance and trust metrics:
Google LSA Ranking Signals:
Maintaining a strong profile in these areas improves your ad performance significantly.
The 4 Common Google LSA Mistakes Restoration Companies Make
Avoid these missteps to maximize your lead flow and ad performance.
Even though LSAs can deliver some of the best restoration leads in the industry, they’re often underutilized — not because the platform doesn’t work, but because the basics are overlooked. Here are four of the most common mistakes we see restoration companies make with LSAs.
1. Letting Calls Go to Voicemail
When a homeowner is dealing with a flooded basement or a burst pipe, they aren’t going to wait for a callback. If your LSA call goes to voicemail, that lead will move on to the next company listed — fast.
Restoration leads are urgent, and response time is everything. If you’re paying for calls, make sure you or your team are answering every one of them live.
2. Neglecting Your Google Business Profile
Your Google Business Profile (GBP) directly feeds your LSA listing. If your GBP is outdated, missing details, or light on reviews, your visibility and lead volume will suffer.
Even if your ad is active, Google wants to show the most trustworthy providers. Keeping your GBP fully optimized ensures better placement and stronger trust with prospects.
3. Not Updating Lead Status in Your LSA Dashboard
After each call, you should log into your LSA dashboard and update the lead status (e.g., booked, not hired, job completed). This helps Google better understand which types of leads are working for your business.
Over time, consistent feedback improves your ad targeting and lead quality — while ignoring this step can reduce performance.
4. Overlooking Reviews and Ratings
In LSA, reviews aren’t just a trust factor — they’re a ranking factor. You should aim for at least 80–100 reviews with a 4.7+ average rating.
Potential customers compare listings at a glance, and if your profile has fewer or lower-rated reviews than your competitors, you’ll lose leads even if you’re listed first. Actively request reviews after every job and keep your rating high.
When to Run LSAs vs. PPC
We recommend that restoration companies start with Google Local Service Ads (LSAs) before investing in traditional Google PPC campaigns.
Here’s why that approach works best:
Once your LSA profile is optimized and delivering consistent leads, PPC becomes a powerful way to scale beyond your LSA cap, expand into more service areas, and gain additional visibility across competitive search results.
Think of LSAs as your foundation for lead generation — and PPC as the growth engine that amplifies it.
Is Google LSA Ads Enough on Its Own?
LSAs are powerful, but they don’t work in isolation. You should also:
The more times you show up in a search — LSA, map pack, organic, PPC — the better your chances of getting the call.
So, Are Google LSAs Worth It?
Yes — if you treat them like a real lead channel, not a side experiment.
With proper setup, fast response times, and a solid GBP, LSAs can produce some of the highest ROI in digital marketing for restoration companies.
The leads are exclusive, the cost per lead is manageable, and the intent is high.
But like any marketing channel, the results depend on execution.
Need Help Getting Set Up or Optimizing Your LSAs?
We’ve helped restoration companies drive tens of thousands in monthly revenue through LSAs alone — without relying on shared leads or bloated ad budgets.
👉 Schedule a 15-minute discovery call to see if your area is a good fit.
No pressure. No fluff. Just expert support.
